Tag: ideation

  • Frankenwords – a guest post for Content Desk

    HERE’S A LINK to another guest post I created for Content Desk, the web portal by Progressive that’s linked to their Content Cloud – a system matching up professional writers with blue chip companies in need of content.

    This post focused on the phenomenon of Frankenwords – those marketing buzzwords where two normal words are spliced together to form another. They’re excruciatingly annoying, but nothing it seems can stop their march…

    http://desk.thecontentcloud.net/features/frankenwords-use-run-mile#.VBMMOLYr6Jg